ARES Archery is a product based company that has patented technology for an innovative range finder. A full brand identity was created, along with a custom camouflage pattern, marketing materials, and 3D product renders.
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Brand Design • 3D Product Renders
The Ares Archery team wanted an original camo pattern that was unique to them. The pattern had to look interesting, provide them with some recognition, but also be functional out in the field.
Research was done to understand what makes a camouflage pattern work to keep a person hidden from specific types of animals. This pattern was created to accomplish that. It’s also able to be scaled up infinitely to be printed on materials of any size.
While in the testing phase of Ares Archery’s patented range finder, the team wanted to show the product in a more pleasing way wrapped in their new camo pattern. Instead of photographing the flawed plastic 3D prints, I created 3D rendered still frames and this 360° loop.
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